This time Baron Cohen has brought his (Bulgarian-speaking) teenage daughter along, with the mission of giving her “as a gift” to some powerful American politicians-initially Mike Pence, then Rudy Giuliani.
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Sacha Baron Cohen’s “Kazakh” TV reporter (even if he speaks Hebrew) travels back to the US, 14 years after his last feature-long escapade. In an age of franchises and endless blockbusters, Air is the sort of character-focused film that rarely gets made anymore, and is all the more enjoyable for it.
Damon, Jason Bateman, Chris Tucker, and director Ben Affleck all deliver strong performances-only to be utterly eclipsed by Viola Davis in a magnetic and powerful, if somewhat underutilised, turn as matriarch Deloris Jordan-while Alex Convery’s script keeps the drama on the people and personalities involved, rather than the boardroom. We all know how that panned out, so thankfully Air is more than a two-hour advert for shoes. Enter Sonny Vaccaro (Matt Damon), a talent scout for the footwear maker who’s spotted a rising star in North Carolina who could turn everything around-he just needed to convince everyone else that Jordan was worth betting the company on. Jordan was a rookie, and Nike was about to close down its basketball shoe division. Sure, nowadays Michael Jordan is a bona fide sports god, and Nike’s Air Jordan sneakers are still arguably the court trainer-but that wasn’t the case back in 1984.
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