“Our overall approach is grounded in the idea that Take 5’s service is so bafflingly fast, the customer won’t even have time to do a variety of activities. Like the original campaign, the new spots comically portray different tasks left unfinished by the car owner during their fast oil change or car wash at Take 5, because the whole process was a lot faster than they thought. The national integrated campaign consists of TV, radio, digital video, social media, and digital display. We look forward to seeing how our customers respond to the next chapter of our brand’s story as Take 5 opens more new locations across the country.” ‘Faster Than You Think’ has brought a lot of laughs to our customers as well as a lot of growth to the Take 5 business by pairing a unique brand insight with a smart creative idea. This year, in addition to our oil change service, we are expanding the campaign to also introduce our fast and friendly car wash. “Time and convenience are now more important commodities than ever. “We’re excited to bring our successful ‘Faster Than You Think’ campaign back to remind customers about the fast, friendly, and simple experience that you can only get at Take 5,” said Brady Noon, chief marketing officer, Take 5. The campaign focuses on a unique brand truth: at Take 5, you stay in your car because an oil change or car wash is faster than you think, leaving you without enough time to do much of anything.
Originally debuted in 2021, ‘Faster Than You Think’ returns to showcase the speed of getting an oil change and a car wash in new and unexpected ways.Ĭreated again by independent agency Erich and Kallman, this newest iteration introduces Take 5 Car Wash as well, and reinforces that having your car serviced at Take 5 is Fast, Friendly, and Simple – getting you in, out and back on the road faster than you can imagine. Take 5 Oil Change, one of the fastest growing franchises in America, has launched the next phase of its hilariously absurd ‘Faster Than You Think’ marketing campaign.
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